Alright so this is a Blueprint sample from Anchorage Internet Marketing Services, they have a blueprint overview and walk through which explains all the data but they also have all the different files so you know not it’s not just a PowerPoint; there’s also the raw data that they open up when they show you. You have the raw data in an individual cell, individual files and all that. What they do is explain how the data is used and then they produce a spreadsheet that explain all of it. But if they just gave you all the raw data with the blueprint it would be overwhelming and confusing, so they don’t. Over the last couple of years, they started breaking them down and putting them into a presentation format so they could explain all the different elements of the data and then give you the raw data with it so that you now know what you’re looking at when you open the excel spreadsheet for the keyword strategy.
So here’s how they break up the blueprint, separation by Silo and a Silo they’re talking about the site architecture and how your website is laid out. By using a Silo architecture and if you want to learn more about that…is the expert on it and his blog has some great articles on Silo architecture. Basically what a Silo website does less work to get faster ranking because you’re structuring the website in a pattern that the search engines like. So they split up our documentation by Silo, they first going to look at the Google trends, and then they look at the ROI they split ROI into two separate reports one for PPC and one for Organic. Then they look at the competition and a little bit of content distribution, schedule and then the architecture and syndication process. In actual rock and roll through this isn’t your business, this is just the demo blueprint so that you can get an idea of what it looks like.
So the first one they’ll look at is the Google trends. Now are people looking for this, do they care and survival. The key to survival is kind of a pet project of there’s where they played around with building this website and pulled it down to rebuilt it six times. Every once in awhile relaunch it just because camping and backpacking are a hobby of theirs, and now and then they use my hobby to fund getting more SEO Tools from Seattle companies. So that’s why this even exists other that having a demo. So they look at the trends so for the theme under our bug out bag you have what areas are focusing on more. So now they know what areas and regions to target with that topic, and then they go into what keywords are they using what our landing page is, what our blog post’s going to be and how much can it cost us to rank and drive traffic. The pay per click to look at three-day bug out bag or 72-hour bag you only get one click a month on that. You’re going to pay $4.32 cents for it. Your monthly pay per click stand can go up as high as $622 because it’s not just one click, it’s probably 1 or 2.
Hope you enjoyed this comparison and keep an I out on more to come.